In my PhD research, "Commoning by Design," I developed practical tools, such as the Commoning Compass and Commoning Cards, to help organisations redesign their operations for improved stewardship and community well-being.
This research explored how commoning principles can drive systemic transitions, offering the foundation for a new methodology tailored for change-makers and designers. It is deeply rooted in the economic theory of the commons, providing a framework for creating more equitable and sustainable systems.

For the City of Cologne, I led a digital accessibility initiative to ensure compliance with Germany’s Barrier-Free Accessibility Act.
I developed guidelines and concepts to enhance inclusivity by analysing and improving website features. This involved conducting user research through interviews and co-creation workshops with people with disabilities, identifying specific barriers and opportunities for improvement.

For UnternehmerTum, I empowered leaders from the German building industry in regenerative leadership through off-site workshops immersed in nature.
This initiative, conducted with various CEOs, fostered environmental responsibility and raised awareness of necessary business model adaptations for a resilient future.

For Adidas, I prioritised customer experience by creating the first version of the Adidas CX Playbook, a toolkit designed to help teams incorporate customer insights into new services and strategies.
This initiative played a key role in shifting the organisational culture towards a more customer-focused mindset, fostering better alignment with customer needs and expectations.

At Adidas, I assessed the feasibility and importance of expanding international shipments to underserved markets, with a focus on building more sustainable supply chains.
This involved aligning key performance indicators (KPIs) to integrate sustainability targets, ensuring that business growth and environmental responsibility worked hand-in-hand.

With the NHS UK, I trained over 3000 healthcare employees in using the Experience-Based Design toolkit.
Through user research, surveys, interviews and co-creation workshops in various UK healthcare settings, I tailored training programs and fostered internal skills in design thinking and innovation across the UK health sector.

With Techem, a German energy services company, I co-created a behavioural change framework to improve tenants' energy efficiency.
Through qualitative studies, including in-depth interviews and observational studies, we understood tenants' heating behaviours.
Using nudging approaches, we explored the necessary changes to improve energy efficiency.

For the NHS and the Department of Health in the UK, I co-created a national improvement program for care homes.
Through ethnographies, participatory design workshops and feedback sessions with care home staff, patients and families, we integrated user feedback to create a nationwide toolkit to enhance daily care practices and operations.

At the Ministry for Children, Families, Refugees and Integration of Nordrhein Westfalen, I helped develop high-level policy guidelines for LGBTIQ+ equality and acceptance.
Using design thinking, we engaged the community through sessions and workshops with LGBTIQ+ individuals.

For the pharma company UCB, I co-created a patient-centric journey map for individuals with restless leg syndrome.
This project identified additional support services that improved the experience of using UCB drugs.

For AbbVie, I conducted user research to explore patient experiences with a medical injection device.
Detailed interviews and staff and patient feedback identified areas of improvement and enhanced the overall user experience and effectiveness of the device.

For Sanofi, I built an innovation competence program that enabled innovation teams focus on patients. A design toolkit included new roadmaps and value propositions to help patients achieve their health goals.
Through coaching and mentoring, I facilitated the development of strategic plans that align with patient needs and drive service innovation.

FROM STRATEGY TO IMPACT