From future questions to practical change

THREE CONNECTED AREAS OF WORK

I work where organisations need new direction, where products and services are losing relevance or where change is getting stuck in existing structures.

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1. Strategic foresight

Understand what is changing and turn uncertainty into better strategic choices.

Signals, developments and possible futures are interpreted to create a clearer basis for strategy, innovation and investment.

Foresight & Horizon Scanning

Expert Insights

Future Scenarios

Innovation Strategy

Portfolios & Roadmaps

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2. Research, product and service innovation

Understand what people need and design products and services that remain relevant.

Qualitative research, strategic thinking and service design turn real needs into propositions that create organisational, social and environmental value.

User Research & Ethnographic Interviews

Service Design

Co-creation & Prototyping

Product, Service & CX Strategy

Validation & Implementation

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3. Organisational transformation

Build the structures and capabilities that turn strategy into everyday practice.

Strategy, governance, processes and capability are brought into alignment so that change can be implemented, learned from and sustained over time.

Organisation Design

Operating Models & Governance

Innovation Capabilities

Leadership Development

Human-centred AI

JUST FUTURES

Sustainability is a perspective across all three areas. I look beyond what is technically or commercially possible to consider how decisions affect people, society and the environment. This supports strategies and innovations that are viable over time and distribute value more fairly.

WHEN I CAN HELP

The points where change gets difficult.

Strategy and priorities are unclear
Understand what is changing, assess its implications and establish clear choices for innovation and transformation.

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Products or services need to change
Identify emerging needs and develop, test and implement more relevant approaches.

Transformation is not moving into practice
Align priorities, governance, responsibilities and internal capability around delivery.

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AI needs a clearer purpose
Identify meaningful applications, appropriate boundaries and where human judgement must remain central.

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SELECTED WORK

Innovation and transformation in practice

Selected projects across public services and industry show how changing needs and future shifts are translated into innovation strategies, relevant products and services and organisational capability. Together, they span foresight and research, service design, delivery, governance and capability building.

The city hall of Cologne, Germany, with steps leading up to the entrance, flags on the building, and the city's emblem displayed on the side.

How can public services become more accessible? Public services

For the City of Cologne, I led a digital accessibility initiative to ensure compliance with Germany’s statutory accessibility requirements.
I developed guidelines and concepts to enhance inclusivity by analysing and improving website features. This involved conducting interviews and co-creation workshops with people with disabilities, identifying specific barriers and opportunities for improvement.

A rectangular outdoor device labeled 'techem' mounted on a textured wall near a window, with pipes connected to its bottom.

How can households adopt low carbon heating? Energy and infrastructure

For Techem, I led research into how heating services could help tenants reduce energy consumption while maintaining comfort and accommodating everyday routines.
I conducted qualitative interviews and observational research to understand the factors influencing heating behaviour. The findings informed a behavioural-change framework and opportunities for developing more relevant, climate-friendly services.

Empty hospital room with a bed, medical monitor, and hallway with signs indicating patient rooms and departments.

How can a national health system build innovation capability? Healthcare

For the NHS, I helped to establish experience-based design as a practical approach for improving services with patients, families and frontline staff.
I developed methods, resources and capability-building programmes and trained more than 1,000 health and social care professionals. This enabled teams to conduct research independently and translate lived experience into service improvements.

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How can policy be designed with the people it affects? Policy development

For the Ministry of North Rhine-Westphalia, I supported the development of policy guidance to advance LGBTIQ+ equality, participation and acceptance.
I facilitated participatory workshops that brought lived experience and community perspectives into the policy process. The work translated different needs and systemic barriers into clear priorities and actionable recommendations.

A man with a cap sitting at a desk with a laptop, smartphone, notebook, and pen, recording a podcast with a microphone and webcam in a room.

How can AI automation remain useful and human? Technology

For Manychat, I co-led a global insight and foresight programme exploring how AI and automation could shape future products for the creator economy.
We conducted research with Instagram-first creators and connected their current needs with emerging shifts in social commerce, communication and platform behaviour. The findings informed product strategy and strengthened internal insight and foresight capabilities.

A person is receiving a medical device or orthopedic brace on their arm from a healthcare professional.

How can patient-centricity become an internal capability? Pharmaceutical

For Sanofi, I co-created a patient-centred programme connecting patient needs more directly with strategy, service development and value propositions.
I created practical tools, coaching formats and strategic roadmaps to help teams begin their internal innovation work with the outcomes patients wanted to achieve.

Two people in discussion inside an unfinished brick building with exposed beams, seen from behind a brick pillar.

How can construction leaders design beyond conventional growth? Construction

For UnternehmerTum, I empowered leaders from the German building industry in regenerative leadership through off-site workshops immersed in nature.
This initiative, conducted with various CEOs, fostered environmental responsibility and raised awareness of necessary business model adaptations for a resilient future.

Close-up of syringes and a metal cylindrical object on a tiled floor.

How can the injection experience be improved? MedTech

For AbbVie, I led research into how patients and healthcare professionals experienced a medical injection device throughout the treatment process.
I conducted detailed interviews to identify the physical, emotional and practical barriers affecting its use. The findings informed opportunities to improve the device, supporting information and the wider service experience.

Older person with gray hair wearing a knit sweater sitting at a table, receiving a vaccination shot from another person with hands and a syringe, in a setting that appears to be a healthcare facility.

How can care homes lead their own improvement? Health and social care

For the NHS and Department of Health, I helped develop a national improvement programme based on the experiences of care home residents, families and staff.
I used ethnographic research, interviews and participatory workshops to identify opportunities to improve care and working practices. These insights were translated into a practical toolkit that care home teams could use independently to improve their services.

Cover page of a report titled 'AI Strategy & Operating Model' from Fairstone Bank, featuring governance and operating model icons.

How can AI create value across a changing bank? Financial services

For Fairstone Bank, I supported an enterprise strategy connecting business transformation, customer experience, AI and the organisation’s long-term growth ambitions.
I combined strategic foresight, governance and organisational design to create the next value company value creation plan. The work translated strategic ambition into concrete goals for technology, service and capability development.

Black and white Adidas running shoe with three white stripes on the side, placed on a plain surface against a gray background.

How can international growth become more sustainable? Supply chains

For Adidas, I assessed the feasibility and strategic implications of expanding international shipments into markets not served by its existing operations.
I examined customer demand, operational requirements and environmental impact to identify opportunities and risks. The work combined commercial and sustainability indicators to support more responsible decisions about growth and international service provision.

Infographic titled "Restless Legs Syndrome Patient Journey" showing five steps in the patient process with illustrations of people at each stage, from experiencing symptoms to living with the condition, including challenges and future opportunities.

How can services be designed around the patient journey? Pharmaceutical

For UCB, I mapped the experiences of people living with restless legs syndrome to identify unmet needs across the treatment journey.
I connected patient experiences with existing organisational processes and services. This revealed opportunities to provide more relevant information, practical assistance and complementary support before, during and beyond treatment.

Close-up of a CX Playbook on a desk, with other papers and a laptop in the background, in black and white.

How can customer experience become an internal capability? Consumer goods

For Adidas, I developed the first global CX Playbook, helping teams use customer insight more consistently when designing new services, experiences and strategies.
I translated customer experience principles into a practical toolkit of methods and guidance that teams could apply across projects and markets. The playbook supported a wider shift towards more customer-centred decision-making and stronger alignment around changing customer needs.

A person in a white shirt points at a medical growth chart graph on a computer screen, showing age in years on the x-axis and height in centimeters on the y-axis.

How can a rare condition be diagnosed earlier? Healthcare

I led user research to improve how healthcare professionals and caregivers recognise the early signs of hypochondroplasia, helping children receive an earlier diagnosis and appropriate support.
I conducted interviews and testing with healthcare professionals to understand barriers to recognition and diagnosis. I translated these insights into practical opportunities and co-created solutions for professional and caregiver audiences, making complex medical information clearer and easier to act on.

A tabletop game about communication and awareness, featuring a circular game board, cards, and a pen.

How can organisations move from extraction to shared stewardship? PhD research

For my doctoral research, I investigated how design, systems thinking and the commons could support regenerative value creation and shared organisational stewardship.
I developed an original framework, the Commoning Compass and more than 60 Commoning Cards. These tools help organisations examine how resources, relationships, responsibilities and value are governed and identify opportunities for systemic change.

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